Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications - Contributions to Management Science -  - Grāmatas - Springer Nature Switzerland AG - 9783030473822 - 2021. gada 27. jūnijs
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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications - Contributions to Management Science 2020 edition


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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union.


338 pages, 30 Illustrations, color; 8 Illustrations, black and white; XX, 338 p. 38 illus., 30 illus

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2021. gada 27. jūnijs
ISBN13 9783030473822
Izdevēji Springer Nature Switzerland AG
Lapas 338
Izmēri 150 × 220 × 10 mm   ·   503 g
Valoda Vācu  
Redaktors Sroka, Wlodzimierz

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