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Brands and Cultural Analysis Arthur Asa Berger 2019 edition
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Brands and Cultural Analysis
Arthur Asa Berger
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
166 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 166 p. 27 illus., 16 i
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 6. novembris |
| ISBN13 | 9783030247089 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 177 |
| Izmēri | 150 × 220 × 20 mm · 484 g |
| Valoda | Vācu |
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