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Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets 2020 edition
Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets
This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.
339 pages, 36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 20. novembris |
| ISBN13 | 9783030243760 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 339 |
| Izmēri | 233 × 154 × 27 mm · 558 g |
| Valoda | Vācu |
| Redaktors | Dey, Bidit |
| Redaktors | Dwivedi, Yogesh K. |
| Redaktors | Gutierrez, Anabel |
| Redaktors | Kizgin, Hatice |
| Redaktors | Rana, Nripendra P. |
| Redaktors | Sahu, Ganesh P. |
| Redaktors | Singh, Nitish |
| Redaktors | Slade, Emma L. |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim