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Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness - Worlds of Consumption 2019 edition
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Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness - Worlds of Consumption
Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.
296 pages, 7 Tables, color; 8 Illustrations, color; 16 Illustrations, black and white; XI, 296 p. 24
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 14. augusts |
| ISBN13 | 9783030145668 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 296 |
| Izmēri | 150 × 220 × 10 mm · 474 g |
| Valoda | Vācu |
| Redaktors | Cross, Gary |
| Redaktors | Kohler, Ingo |
| Redaktors | Logemann, Jan |
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