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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal 2019 edition
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
277 pages, 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 25. februāris |
| ISBN13 | 9783030119102 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 277 |
| Izmēri | 150 × 220 × 20 mm · 519 g |
| Valoda | Vācu |