Pastāsti draugiem par šo preci:
Customer Engagement in Theory and Practice: A Marketing Management Perspective Katarzyna Zyminkowska 2019 edition
Customer Engagement in Theory and Practice: A Marketing Management Perspective
Katarzyna Zyminkowska
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
159 pages, 22 Illustrations, color; 23 Illustrations, black and white; XIX, 159 p. 45 illus., 22 ill
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 8. marts |
| ISBN13 | 9783030116767 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 159 |
| Izmēri | 150 × 220 × 20 mm · 454 g |
| Valoda | Vācu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim