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The Fundamentals of Creative Advertising - Fundamentals Ken Burtenshaw 2. izdevums
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The Fundamentals of Creative Advertising - Fundamentals
Ken Burtenshaw
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
184 pages, 200
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 19. septembris |
| ISBN13 | 9782940411566 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 184 |
| Izmēri | 203 × 230 × 14 mm · 418 g |
| Valoda | Franču |
