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Basics Advertising 03: Ideation - Basics Advertising Nik Mahon
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Basics Advertising 03: Ideation - Basics Advertising
Nik Mahon
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
184 pages, 200 colour illus
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 26. septembris |
| ISBN13 | 9782940411504 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 184 |
| Izmēri | 160 × 228 × 17 mm · 504 g |
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