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Public Relations, Values and Cultural Identity New edition
Public Relations, Values and Cultural Identity
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.
398 pages, 62, 33 graphs., 29 tab.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 30. marts |
| ISBN13 | 9782875742513 |
| Izdevēji | Peter Lang AG, Internationaler Verlag de |
| Lapas | 398 |
| Izmēri | 150 × 222 × 22 mm · 544 g |
| Valoda | Franču |
| Redaktors | Carayol, Valerie |
| Redaktors | Ordeix, Enric |
| Redaktors | Tench, Ralph |