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Researching the Changing Profession of Public Relations Ralph Tench New edition
Researching the Changing Profession of Public Relations
Ralph Tench
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.
333 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 21. augusts |
| ISBN13 | 9782875740564 |
| Izdevēji | Peter Lang AG, Internationaler Verlag de |
| Lapas | 333 |
| Izmēri | 271 × 153 × 24 mm · 430 g |
| Valoda | Angļu |
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