Martin Turner

The Ten Minute Strategist Martin Turner

Doing strategy right, doing it fast, and doing it a lot. What is our situation? What's the Big Idea? Do we dare? Who is with us? What are we good at? What are we doing that's different, and how will we take people with us? What steps must we take, and in what order? How do we get better as we go? How are things arranged? How will strategy change us? If you want to be a great athlete, train. If you want to be a great pianist, practise. If you want to be an effective strategist, hire forty--five consultants, undertake a six-month review, and produce a two--hundred and fifty-page document... ...or not. Strategy is becoming more complicated, more cum-bersome, more expensive, more specialised and, to be completely frank, more ridiculous. The Ten Minute Strategist is about going in the oppo-site direction. In one framework and ten simple ques-tions, it shows you how to tackle almost any problem strategically, whether you have two days, twelve weeks, or just ten minutes. It is that ability to work rapidly and often which sets this book apart from others. Because the key to becoming a great strategist is doing it a lot.