Francisco J Ruiz Torre

The Red Book of the Sales Manager Francisco J Ruiz Torre

This book tries to be the most practical and schematic is possible for those people devoted to the sale and it provides ideas and tools that will help them to sell more and better. The book is divided into three areas that correspond to the three legs of the of the sale "table" the sales reps, the commercial department and customers (or clients). You must select the "best" sales reps, train, motivate and manage them in the best possible way. Then point to optimize the operations of the commercial department itself to become a tool that will ensure the sales quota, both individually and as a group. Once settled the appropriate tools (sales reps and department), we must place ourselves in "client mode" thinking about everything that makes the client progressing in his own business and to bring our added value to achieve this. And it would be recommended to have this value because it is the only way to avoid shutting down our business.