Scotty Gunther

Verbal Vikings Scotty Gunther

Verbal Vikings are destined to be the lords of the radio. Fame, glory, and wealth await those talented folks who brave enemy program directors, format changes, and face uncertainty to plunder far and wide in the radio industry. The radio business is vulnerable to attack and now is the perfect time to raid it and rescue it from itself. We do this by valuing, encouraging, and putting an emphasis on creating exceptional on-air performance. Because it's the very lifeblood of the entire industry, creative talents must retake radio through great performance. This is a collection of thoughts, revelations, ideas, creative breakthroughs, and personal reminders that I have gleaned and gathered from working for more than 20 years as an outlaw in the radio industry. Mixed with an empowering Vikings metaphor. This book is everything you need to know to become a Verbal Viking warrior. This is a revitalized "call to action" about self-discovery, creative innovation, finding your unique fighting style, and delivering great performances on the radio. Let's face it, so many people are great at just doing enough to keep a job. But ask yourself, "do I want to just keep a job or reach the next level as a performer?" Do you have the desire to separate yourself from the pack, finally follow your heart, take chances, attack neighboring cities, perhaps create something uniquely personal and actually create content that emotionally connects with audiences? It won't be easy because your performances will spit in the face of today's traditional radio establishment. It's going to take guts, grit, great emotional fortitude, mental muscle, and a desire to perform at a level most people in radio have never achieved. But if you want to break free, rise above the noise, raid the village, create something meaningful and rescue radio from itself in the process, this book will help you achieve that and more! As a fierce Verbal Viking you might not be employed in radio for long and face an untimely career death, but you will feel satisfied because deep down you know that you finally performed in a way that's true to yourself and this pleases the Creative Gods. And who knows, maybe you will be the one to break through and change the way radio performance is done in the future and your story will live on long after lesser performers have been forgotten!