Sri Manchala

Crossing the Digital Faultline Sri Manchala Second edition

REDEFINING BUSINESS ECOSYSTEMS

For three decades, changes powered by digitalization have swept across industries throughout the world. These changes on the Digital Faultline have reframed business paradigms and brought radical "digital transformation" to established business ecosystems.

No enterprise is immune to these dramatic and deeply intertwined shifts. But despite enormous leadership efforts, financial investments, and technology implementations, 93 percent of organizations fail to adapt to evolving customer behavior, new technologies, and disruptive competition that threaten their growth.

Combining data from 5,000+ companies and more than two decades of leadership experience, Sri Manchala deconstructs the underlying transformational forces, now made worse by the COVID pandemic.

The single most important factor for success is leadership--and a seismic shift in mindset. Manchala presents a new leadership persona for the Digital Age--the Methodical Innovator. In Crossing the Digital Faultline, Manchala explains the new rules governing life on the Digital Faultline and demonstrates how a mastery of those rules powers the success of the 7 percent.

Manchala proposes that the Methodical Innovator persona for the digital era comes to life through constant practice and therefore anyone determined to succeed can adapt their personality. Manchala provides an invaluable 120-day playbook for transitioning to this new persona, including techniques for getting teams beyond the Faultline and providing crisis-proof leadership.