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Customer Relationship Management: How to Develop and Execute a CRM Strategy Michael Pearce
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Customer Relationship Management: How to Develop and Execute a CRM Strategy
Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
150 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. marts |
| ISBN13 | 9781953349644 |
| Izdevēji | Business Expert Press |
| Lapas | 150 |
| Izmēri | 227 × 152 × 18 mm · 322 g |
| Valoda | Angļu |
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