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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy George Pettinico
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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
George Pettinico
Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.
194 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 30. jūnijs |
| ISBN13 | 9781951527686 |
| Izdevēji | Business Expert Press |
| Lapas | 194 |
| Izmēri | 152 × 228 × 10 mm · 268 g |
| Valoda | Angļu |
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