Cliff Oxford

Know Grow Exit Cliff Oxford

Know Grow Exit is about living, learning, and leaving your company as an entrepreneur when your business is your identity. Cliff Oxford wrote Know Grow Exit: How Entrepreneurs Grow and Finish Fast to give entrepreneurs the full story of being a business owner, which includes the dark side, the sunny side, and the blueprinting phase of building a company from scratch to sell. Painting the picture in words, graphs, tools, and charts, Know Grow Exit has the educational glow of a shiny Harvard MBA and the growl of hard-knocks experience. While Oxford doesn't try to teach you everything about business, he does drill deep into the do-or-die hurdles you have to clear in all three phases of a business's growth, which includes hyper-growth, human and financial scaling, and--most importantly--how to stay out of no man's land between being a big operation and a small one. What Oxford writes on exiting your business has never been discussed, much less documented, especially in regard to how lawyers, accountants, and investment bankers can set entrepreneurs up to fail. Oxford also wisely shows entrepreneurs that wealth creation is tied directly to great health, charity, and a lasting legacy. This book, in its very essence, is a true story.