Tom Atencio

Anatomy of a Winning Culture Tom Atencio

What does it take to build a winning club culture?

It always begins with being a good all-around person and keeping the well-being of the athlete in mind. All decisions regarding club policy and procedure are based on what is most beneficial to the individual player, now, and in the future. Building a winning culture begins with the leader's own experiences as an athlete and translates into strong, caring leadership.




This book is a guide for Club Directors, to give them the tools they need to build a winning culture within their organization. A championship culture is so much more than winning games-it's fostering an atmosphere of leadership, accountability, and nurturing individual growth. A great Club Director is evidenced by a constant drive to learn and grow as a leader while utilizing every available tool to make coaches and players better. Champion-caliber Club Directors influence and direct their teams to excel on every level: practices, games, and the overall confidence and motivation of every player.




Confidence. Drive. Resilience. Accountability. Those are the traits every successful Club Director must possess for a winning culture.