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Psychodynamics: Beyond Demographics and Psychographics a Whole New Way of Understanding People John Tyler
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Psychodynamics: Beyond Demographics and Psychographics a Whole New Way of Understanding People
John Tyler
Publisher Marketing: Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox. Contributor Bio: Tyler, John John Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 13. jūlijs |
| ISBN13 | 9781938015243 |
| Izdevēji | Kbpublishing |
| Lapas | 96 |
| Izmēri | 152 × 229 × 10 mm · 258 g |
| Valoda | Angļu |
