Pastāsti draugiem par šo preci:
Neurosciences in Marketing and Tourism: Research methods and technological applications
Neurosciences in Marketing and Tourism: Research methods and technological applications
Offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 7. septembris |
| ISBN13 | 9781917433563 |
| Izdevēji | Goodfellow Publishers Limited |
| Lapas | 256 |
| Izmēri | 150 × 220 × 20 mm · 545 g (Svars (aptuveni)) |
| Redaktors | Benbba, Brahim (National School of Business and Management of Tangier, Abdelmalek Essaadi University, Morocco) |
| Redaktors | Cardoso, Lucilia (Centre for Tourism Research, Development and Innovation (CiTUR), Polytechnic Institute of Leiria, Portugal) |
| Redaktors | El Archi, Youssef (National School of Business and Management of Tangier, Abdelmalek Essaadi University, Morocco) |
| Redaktors | Fraga, Carla (Department of Tourism, Federal University of Juiz de Fora (UFJF), Brazil) |
| Redaktors | Moutinho, Luiz (University of Suffolk, UK) |
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