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Emerging Trends in Consumer Behaviour in the Service Sector Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
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Emerging Trends in Consumer Behaviour in the Service Sector
Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
210 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 31. jūlijs |
| ISBN13 | 9781915097637 |
| Izdevēji | Goodfellow Publishers Limited |
| Lapas | 210 |
| Izmēri | 235 × 153 × 20 mm · 330 g |
| Valoda | Angļu |
| Redaktors | Chen, Wei (Course leader, International Hospitality and Tourism Management, Sheffield Business School, Sheffield Hallam University, UK) |
| Redaktors | Colmekcioglu, Nazan (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
| Redaktors | Tabari, Saloomeh (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
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