Allan Kelly

Continuous Digital Allan Kelly

As this still young century continues it has become clear that the business world is increasingly a digital world. The software companies of the last century are but the prototypes of the modern digital business. In the digital world, the business is technology, and technology is the business.

Digitisation forces companies to rethink the way they organize themselves. Aligning software development and technology operations with business goals is just the start. Digitisation means management must embrace new paradigms for their own work - and let some old ones go. Agile software development was the first wave of process change for digital business. Now it is time for management thinking to change.

Continuous Digital sets out a new management model for digital businesses. Continuous Digital takes Agile to the next level.

Online Reviews

"This book contains an absolute wealth of information, Concepts that underpin digital and Agile transformation. Great insights into strategy, capex, planning and many more. Fantastic nuggets of information that will make you look smart! A great book to keep by you an regularly refer to for it wealth of information."
Amazon Review - David W O Thomas

"I found this book very interesting and full of information regarding Digital projects in many organisations. An excellent book to learn and understand regarding digital transformation of your organisation. A must read for IT Manager, Project Manager and Business Analyst and other IT professionals to gain more knowledge regarding Digital projects. Hope to read other books written by author to gain more knowledge."
Amazon Review - N Mehta

"A handbook for how to really go about achieving better business outcomes, Allan presents sound, practical guidance (supported with relatable examples) on how to aspire to better ways of working. Similar books in the industry run the risk of local optimisation (getting Agile in IT, building Agile teams etc.) whereas Continuous Digital tackles all the different encompassing parts of an organisation.

Readers will find themselves thinking "yeah but what about x..." which Allan telegraphs in the structure, leaving no stone unturned in showing how you can apply these principles across the organisation. Software is an asset, and any serious Agile practitioner should treat this book as an asset in their library."
Amazon Review - Nicolas Brown

"Allan Kelly brings together a wealth of modern software and product management tips and techniques to present a coherent case against the traditional project mindset. He asks us to focus on treating software as the core business asset, introducing end dates to software development is as ludicrous as introducing an end date to your business he states."
Amazon Review - Ian Ames

"Allan Kelly builds on things you may already know about, to explain consequences you don't. Best of all, it's a constructive and positive story that avoids the trap of merely complaining about what doesn't work. Instead, Continuous Digital covers a surprisingly large number of topics, from team composition and prioritisation to governance and budgeting.

The result is a large book that impressively delivers insights in each of its 26 chapters. It's a more substantial and rewarding read than Project Myopia, but also a book I wish more of my colleagues had read in the past. Recommended."
Amazon Review - Peter Hilton