John Kuada

Thesis Without Tears: a Guide for African University Students John Kuada

Publisher Marketing: Thesis without Tears - A Guide for African University Students is written for university and college students in Africa who are looking for guidelines for writing a good thesis. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward and a highly engaging style, the book takes the reader through the essential features of the thesis work process and guides students in making key decisions that will reduce the anxieties they are likely to experience in their research process. Highlights of the issues discussed include: Characteristics of a well-written thesis Structure of research projects Research design The role of theories in research projects Qualitative and quantitative data collection methods and techniques Mixed research methods It is intended as a supplementary textbook for courses in research methodology for bachelor and master's degree students. About the Author John Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa. He is author and/or editor of some 14 books on management and internationalization of firms and has written over 100 articles in refereed scholarly and professional journals on a wide range of international business issues including international marketing, intercultural management, leadership and strategy. He serves on the editorial review boards of a number of marketing/management journals focusing on business and management in Africa and Asia. He is the founder and editor of African Journal of Economic and Management Studies (published by Emerald)."