Steven Mortimer Hodder

Self Publishing in the Digital Age - an Author's Guide Steven Mortimer Hodder

Self publishing presents an exciting opportunity for authors to produce, at little or no cost, books in both printed and electronic formats. Modern technology means that publishing is no longer the exclusive domain of large publishing companies; the advent of print on demand books, e-readers, and internet marketing has had a significant impact on how books are produced and sold. This book explores the practicalities of self publishing and provides a handy companion guide and reference for authors. It includes important sections on book structuring, pricing and discounts, legal issues, marketing and distribution, print on demand, e-books, and harnessing the benefits of Amazon. A practical approach is used to discuss the relevant aspects of self publishing and the reader is directed to other resources for further details. Whilst some of the information is from a UK perspective, the coverage is applicable to most countries and any significant differences are indicated or implicit in the text. Throughout, a balanced view is taken and indications are given as to when the use of professional resources may be required or if traditional publishing is a more appropriate route.