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Global Consumer Behavior C Ammi
Global Consumer Behavior
C Ammi
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
280 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 19. marts |
| ISBN13 | 9781905209637 |
| Izdevēji | ISTE Ltd and John Wiley & Sons Inc |
| Lapas | 298 |
| Izmēri | 161 × 241 × 19 mm · 566 g |
| Redaktors | Ammi, Chantal (National Institute of Telecommunications, Evry, France) |