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Strategic Marketing Planning Richard M.S. Wilson 2. izdevums
Strategic Marketing Planning
Richard M.S. Wilson
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
544 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 27. marts |
| ISBN13 | 9781856176170 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 576 |
| Izmēri | 190 × 245 × 30 mm · 1,20 kg |
| Valoda | Angļu |
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Skatīt visus Richard M.S. Wilson ( piem., Paperback Book un Hardcover Book )