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Tourism Branding: Communities in Action - Bridging Tourism Theory and Practice L a Cai
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Tourism Branding: Communities in Action - Bridging Tourism Theory and Practice
L a Cai
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
312 pages, Illustrations, maps
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 21. decembris |
| ISBN13 | 9781849507202 |
| Izdevēji | Emerald Publishing Limited |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 312 |
| Izmēri | 162 × 238 × 23 mm · 596 g |
| Valoda | Angļu |
| Sērijas redaktors | Cai, Liping |
