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Handbook Of Qualitative Research Methods In Marketing Russell W. Belk
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Handbook Of Qualitative Research Methods In Marketing
Russell W. Belk
Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; and, data analysis methods such as metaphoric and visual analyses.
608 pages
| Mediji | Grāmatas Book |
| Izlaists | 2008. gada 31. marts |
| ISBN13 | 9781847209580 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 608 |
| Izmēri | 156 × 234 × 7 mm · 250 g (Svars (aptuveni)) |
| Valoda | Angļu |
| Redaktors | Belk, Russell W. |
