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The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference - American Marketing Association Fahey, Liam (Leadership Forum, USA)
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The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference - American Marketing Association
Fahey, Liam (Leadership Forum, USA)
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
424 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 3. augusts |
| ISBN13 | 9781839827334 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 424 |
| Izmēri | 152 × 228 × 36 mm · 618 g |
| Valoda | Angļu |
