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Crafting Customer Experience Strategy: Lessons from Asia
Crafting Customer Experience Strategy: Lessons from Asia
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
308 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 4. maijs |
| ISBN13 | 9781839097119 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 256 |
| Izmēri | 240 × 160 × 20 mm · 496 g |
| Valoda | Angļu |
| Redaktors | Popli, Sapna (Institute of Management Technology (IMT), Ghaziabad, India) |
| Redaktors | Rishi, Bikramjit (Institute of Management Technology (IMT), Ghaziabad, India) |
