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New Perspectives on Critical Marketing and Consumer Society Elaine L. Ritch
New Perspectives on Critical Marketing and Consumer Society
Elaine L. Ritch
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
252 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 1. marts |
| ISBN13 | 9781839095573 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 252 |
| Izmēri | 320 × 171 × 18 mm · 445 g |
| Valoda | Angļu |
| Redaktors | McColl, Julie (UK) |
| Redaktors | Ritch, Elaine L (Glasgow Caledonian University, UK) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim