Pastāsti draugiem par šo preci:
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
288 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 17. jūnijs |
| ISBN13 | 9781838676865 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 288 |
| Izmēri | 238 × 159 × 22 mm · 538 g |
| Valoda | Angļu |
| Redaktors | Foroudi, Pantea (Middlesex University London, UK) |
| Redaktors | Palazzo, Maria (Universita degli Studi di Salerno, Italy) |
| Redaktors | Siano, Alfonso (Universita degli Studi di Salerno, Italy) |
