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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries 2. izdevums
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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 13. aprīlis |
| ISBN13 | 9781837530496 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 312 |
| Izmēri | 159 × 237 × 23 mm · 560 g |
| Valoda | Angļu |
| Redaktors | Andaleeb, Syed Saad (Pennsylvania State University, USA) |
| Redaktors | Hasan, Khalid (ResInt Canada, Canada) |
