Pastāsti draugiem par šo preci:
Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 11. maijs |
| ISBN13 | 9781835490105 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 280 |
| Izmēri | 160 × 238 × 20 mm · 524 g |
| Valoda | Angļu |
| Redaktors | Dennis, Charles (Newcastle University, UK) |
| Redaktors | Foroudi, Pantea (Brunel Business School, London, UK) |
| Redaktors | Melewar, T C (Middlesex University London, UK) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim