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Advanced Introduction To Advertising (Elgar Advanced Introductions Series) Patrick De Pelsmacker
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Advanced Introduction To Advertising (Elgar Advanced Introductions Series)
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
192 pages
| Mediji | Grāmatas Book |
| Izlaists | 2022. gada 25. janvāris |
| ISBN13 | 9781802200881 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 192 |
| Izmēri | 150 × 220 × 20 mm · 387 g (Svars (aptuveni)) |
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