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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
A reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a focus on digital IT solutions. The book contributes in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience.
325 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 4. janvāris |
| ISBN13 | 9781799883074 |
| Izdevēji | IGI Global |
| Lapas | 325 |
| Izmēri | 150 × 220 × 10 mm · 929 g |
| Valoda | Angļu |
| Redaktors | Belo, Miguel |
| Redaktors | Carvalho, Luisa |
| Redaktors | Gustavo, Nuno |
| Redaktors | Pronto, Joao |
