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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed.
315 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 25. jūnijs |
| ISBN13 | 9781799872665 |
| Izdevēji | IGI Global |
| Lapas | 315 |
| Izmēri | 150 × 220 × 10 mm · 657 g |
| Valoda | Angļu |
| Redaktors | Pereira, Ines |
| Redaktors | Santos, Jose Duarte |