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Localizing Global Marketing Strategies: Emerging Research and Opportunities Janell NaKia Harvey
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Janell NaKia Harvey
Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.
Illustrations, unspecified
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 25. oktobris |
| ISBN13 | 9781799809586 |
| Izdevēji | IGI Global |
| Izmēri | 150 × 220 × 10 mm · 308 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim