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Localizing Global Marketing Strategies: Emerging Research and Opportunities Janell NaKia Harvey
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Janell NaKia Harvey
Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.
140 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 25. oktobris |
| ISBN13 | 9781799809579 |
| Izdevēji | Business Science Reference |
| Lapas | 140 |
| Izmēri | 150 × 220 × 20 mm · 468 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim