Russell J Zwanka

So, how do I do this Marketing thing? Russell J Zwanka

This book was developed to cover the human side of marketing, business, and life. It is a compendium of sorts that combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising; and, how everything you learned five years ago is almost irrelevant today. The customer has evolved. The customer is different. The customer has zero patience for anything other than a "roadblock free, platform agnostic" interaction with their retailers of choice. The customer has no time, has more information than they really want, has a short attention span, and expects you to know them intimately.