Russell J Zwanka

Marketing in Today's Cuba Russell J Zwanka

Since the 1962 trade embargo was initiated by the United States, Cuba has been "frozen in time," in regards to economic development and trade evolution. With the lifting of the trade sanctions by the United States, Cuba's largest and closest geographical neighbor is primed to begin operating in one of the most beautiful countries in the world. The time is now to partner with the Cuban populace and work together to bring Cuba into the economic future it deserves. This book has been developed to formulate an operating model for those businesses interested in operating in Cuba. It will not be easy, and will be a tough road ahead; but, bring your "A Team" and focus on the basics and the "first movers" into the country stand to benefit the most! The time is now to head south!