Beth Costello

The Art of the Process Beth Costello

The strength of a designer lies in the ability to go beyond initial ideas, push personal limits and examine all aspects of the creative thought process. The Art of the Process guides aspiring students and established professionals through the graphic design process from concept to finished piece. The workbook starts with a creative brief. It then progresses to establishing project specs, file formats, creating thumbnails, and selecting fonts and colors, all while teaching effective time management skills. The workbook also includes a glossary of terms and basic information that every graphic designer should know. Art puzzles and creative tasks are integrated throughout to enhance the designer's knowledge and creativity. The Art of the Process is a critical asset that supports designers throughout their projects, allowing them to better meet the needs of their clients and become more thoughtful and successful designers.