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Alternative Marketing Approaches for Entrepreneurs Bjorn Bjerke
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Alternative Marketing Approaches for Entrepreneurs
Bjorn Bjerke
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
320 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 3. septembris |
| ISBN13 | 9781789909296 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 320 |
| Izmēri | 156 × 234 × 18 mm · 486 g |
| Valoda | Angļu |
