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Brand Elevation: Lessons in Ueber-Branding Wolfgang Schaefer
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Brand Elevation: Lessons in Ueber-Branding
Wolfgang Schaefer
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
288 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 3. janvāris |
| ISBN13 | 9781789664669 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 304 |
| Izmēri | 233 × 157 × 22 mm · 518 g |
| Valoda | Angļu |
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