Pastāsti draugiem par šo preci:
Emotional Appeals in Advertising Banking Services - Emerald Points Mogaji, Emmanuel (University of Greenwich, UK)
Emotional Appeals in Advertising Banking Services - Emerald Points
Mogaji, Emmanuel (University of Greenwich, UK)
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
100 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 1. maijs |
| ISBN13 | 9781787563025 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 120 |
| Izmēri | 198 × 128 × 16 mm · 139 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim