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Sport Business in Leading Economies James J Zhang
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Sport Business in Leading Economies
James J Zhang
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
380 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 4. decembris |
| ISBN13 | 9781787435643 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 544 |
| Izmēri | 160 × 233 × 33 mm · 879 g |
| Valoda | Angļu |
| Redaktors | Huang, Professor Haiyan (Shanghai University of Sport, China) |
| Redaktors | Nauright, Professor John (University of North Texas, USA) |
| Redaktors | Zhang, Professor James J. (University of Georgia, USA) |
