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Marketing Management in Turkey - Marketing in Emerging Markets Selcen Ozturkcan
Marketing Management in Turkey - Marketing in Emerging Markets
Selcen Ozturkcan
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
339 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 30. jūlijs |
| ISBN13 | 9781787145580 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 480 |
| Izmēri | 162 × 230 × 31 mm · 792 g |
| Valoda | Angļu |
| Redaktors | Ozturkcan, Selcen (Linnaeus University, Sweden) |
| Redaktors | Yolbulan Okan, Elif (Bahcesehir University, Turkey) |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim