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The Handbook of Managing and Marketing Tourism Experiences Marios Sotiriadis
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The Handbook of Managing and Marketing Tourism Experiences
Marios Sotiriadis
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
480 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 9. novembris |
| ISBN13 | 9781786352903 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 584 |
| Izmēri | 179 × 232 × 38 mm · 938 g |
| Valoda | Angļu |
| Redaktors | Gursoy, Dogan (Washington State University, USA) |
| Redaktors | Sotiriadis, Marios (University of South Africa, Pretoria, South Africa) |
