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Kids and branding in a digital world Barry Gunter
Kids and branding in a digital world
Barry Gunter
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
208 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 1. novembris |
| ISBN13 | 9781784992453 |
| Izdevēji | Manchester University Press |
| Lapas | 208 |
| Izmēri | 232 × 159 × 19 mm · 354 g |
| Valoda | Angļu |