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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
160 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 26. maijs |
| ISBN13 | 9781784716929 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 160 |
| Izmēri | 138 × 216 × 15 mm · 324 g |
| Valoda | Angļu |
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